Championing the next wave of emerging talent, Frequency is establishing itself as a powerhouse within the independent label space, having launched a personalized YouTube smart content identification system and expanding with a new branch of ‘editing.
The early days of the tastemaker’s imprint date back to 2013, when founder Kelvin Ruijters noticed a lack of availability of royalty-free music online. Aiming to solve this problem and provide the next wave of creators with music they could use without fear of copyright complications, he launched Frequency. Nearly 10 years later, the label is sticking to its mantra for explore, create and share music together.
From humble beginnings, Frequency has evolved into two separate imprints, alongside a newly launched publishing arm. One of Frequency Music’s early success stories became EDM star Arc North, which has amassed tens of millions of global streams to its catalog, as well as 700,000 fans and videos viewed over 110 million times. . Talented artists such as Rival, Cadmium and Jon Becker followed suit, who benefited from Frequency’s focus on artist development, visual identification and musical quality.
Over the past two years, the company’s Frequency Recordings arm has sought to recruit talent outside of the electronic music world, helping to launch the careers of artists such as singer/songwriter Euan Allison, whose debut EP soothing “Lights Off” has amassed over 8 million streams and received massive support from digital platforms. Establishing long-term relationships with artists who fall more into the world of pop or indie, Frequency Recordings is not bound by specific genres, championing emerging talent regardless of musical background or identity.
One of Frequency Recordings’ last releases was Jack Shore’s debut EP, “Can We Stay Here Forever”, which first saw him become his own artist. Collaborating with Michael Shynes to unveil four dancefloor-ready, synthwave-infused radio hits, Jack Shore solidified himself as a talent to watch under Frequency and set himself up for long-term success.
Frequency took a leap forward in 2023, having recently launched its personalized YouTube Smart Content ID system, which will allow artists and labels to seamlessly manage their digital rights management on YouTube. Frequency’s built-in system recognizes videos from content creators and monetizes those who haven’t credited properly, while offering around-the-clock customer support as part of a joint venture with We Are Era BV
While the growing company aims to become a true competitor to all the widely known and respected (major) labels that dominate the business, their core values remain: helping innovative music shine and cultivating a strong community.
Frequency of social networks:
Website – Youtube – Spotify – SoundCloud – Facebook – instagram – Twitter
